Publishers don’t provide equal marketing support to every book.
As proved in the publishing law trial of the year, when the US Department of Justice tried to block Penguin Random House’s purchase of Simon & Schuster.
Therefore, as an author, you need to be marketing savvy.
This isn’t about making you squirm at the thought of putting yourself Out There.
It’s about telling people clearly what the essential message of your book is.
It’s about knowing who the people are who want, and need, your book.
So, when you find them and they hear about your book, they will want it.