Last month, on a whale-watching boat in the Santa Barbara channel, California:
~ Stranger, warmly, ‘I’m a great fan of your work!’
~ Me, all British politeness, ‘Oh, thank you. I am so glad.’
If only I’d asked ‘Which is your favourite?’ to get us on the same wavelength.
I’ve been mistaken for Olivia Coleman before (joy!) – but I’d love to think he was thinking of my book. Or my book coaching.
I’ll never know. As a connection, it was evanescent, like the rainbow in the whale’s spray.
Effective marketing doesn’t happen by chance.
To get your book known, make deep meaningful connections, one person at a time.