You’ve written your book. A publisher wants to buy it.
The most important question to ask is the one everyone forgets.
More important than ‘How much marketing will you do?’
It should even come before, ‘How much will you pay me?’
It’s this:
‘When can I have my publishing rights back?’
Rights reversion is IMPORTANT.
When you work with a publisher, you’re giving them a licence to print and distribute your book.
That’s it.
So, make sure there’s a contractual end date on that licence.
Then you can take back control if you aren’t happy with the publisher’s efforts.